I advise and execute on search architecture, AI search optimization (AEO), performance paid media, and 1P/3P marketplaces. 19+ years growing multi-brand platforms, high-volume catalogs, and enterprise websites.
Most agencies sell you on senior partners during the pitch, then pass your account to junior staff using automated checklists.
With Lets Marketing, you work directly with a senior practitioner who has spent 19+ years managing search, paid acquisition, and marketplaces for public companies, high-traffic platforms, and multi-brand portfolios.
"I focus on what actually moves revenue: clean search architecture, profitable unit economics, and scalable marketplace channels."
Four core disciplines where I provide audits, strategic roadmaps, and hands-on execution.
Search engines and AI answers require clean architecture and strong entity signals. I build search systems that perform in traditional search and AI overviews.
Navigating marketplace margin terms, product feed syndication, and Buy Box operations across major platforms.
Paid acquisition managed against true unit economics: customer lifetime value, payback windows, and blended CAC.
Senior guidance for founders, CEOs, and leadership teams who need experienced search and marketplace direction without hiring a full-time executive.
Anonymized examples of challenges solved, strategies deployed, and verified outcomes from my career.
Challenge: Managing search performance and cross-site cannibalization across 10 global digital properties with hundreds of millions of annual visits amid shifts toward AI search.
What I Did: Built automated contextual linking models using LLMs, deployed AEO monitoring for Google AI Overviews and Perplexity, and consolidated overlapping content into clear entity clusters.
Challenge: Slowing direct-to-consumer growth, margin pressure, and plateaued non-branded organic traffic.
What I Did: Built out Amazon 1P and 3P operations, automated product feeds across major retail platforms, rebuilt non-branded search strategies, and developed multi-touch attribution models with BI.
Challenge: Millions of dynamically generated user content URLs resulting in search crawl bloat, thin pages, and poor Core Web Vitals scores.
What I Did: Developed semantic machine learning embeddings to consolidate thin pages, engineered algorithmic internal linking rules, and tuned page performance to pass Core Web Vitals at enterprise scale.
Challenge: High bounce rates (30%+) and rising customer acquisition costs on a two-sided platform preparing for acquisition.
What I Did: Implemented comprehensive structured data, rebuilt landing page architectures for organic discoverability, and aligned paid search to high-intent conversion queries.
Three straightforward engagement models depending on your stage and internal bandwidth.
A 3–4 week sprint analyzing your technical SEO architecture, Core Web Vitals, AEO readiness, paid ad efficiency, or marketplace operations.
Ongoing executive leadership directing your search, paid media, and marketplace channels without the overhead of a full-time hire.
Hands-on execution for high-stakes platform migrations, domain consolidations, or marketplace feed overhauls.
Whether you are evaluating a search overhaul, preparing for AI search, or scaling retail marketplaces, reach out for a confidential conversation.
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